Neotrope/Send2Press Starlight Children's Foundation Summer Adoption Program 2010

2010 Charity Adoption Program ~ Starlight Children's Foundation

	Make a Donation to Starlight and Promote Your Company for Free! *Help support this amazing charitable organization!* When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children's Foundation has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. » click here to learn more
	JULY ADOPT A CHARITY PROMOTION: Now through July 31, 2010, when you make a donation of $50 or more to Starlight using the special link on their website, you will also get to promote your company while you're at it! If you’re an individual, you can just as easily promote your book, CD, blog, gallery showing, or whatever "newsworthy" event or endeavor you may want to publicize. Those companies or individuals who make a donation will have the opportunity to issue a free national online press release with Neotrope's Send2Press® Newswire service, which is syndicated worldwide, but also appears on many top news sites and social networks in the Neotrope News Network, which generates nearly 20 million page views per month. Optional discounted services will be made available, at added cost, if desired in place of the free "online only" release (such as using Direct-to-Editors™ media delivery). when you donate ... • For a $50 donation to Starlight, you will receive a free press release (see terms and limitations below). • For a $100 (or more) donation, you will have the option to choose other services at a discount (such as $100 off a nationwide targeted media blitz). Note: all donations go directly to the charity and Neotrope/Send2Press have no involvement with collection or handling of donations. TERMS AND LIMITATIONS OF OFFER:* Offer expires July 31, 2010 and is limited to ONE free or discounted press release per person, company, agency, family, group, or association. Free service cannot be used sooner than three working days after donation is made, and must be provided no later than Oct. 1, 2010. The free press release will be posted to the Send2Press® Newswire syndication system, and also in the Neotrope® News Network (generating 15+ million page views per month), but will not include most of the elements of the paid services such as reporting, photograph/logo, or anchor links around text elements. Telephone support is not provided for the free press release, which must be provided in MS Word (.doc/.docx, or .rtf) format and meet the AP style requirements (see below), and will be e-mailed to the Neotrope/Send2Press editorial team using the information provided after the donation is made and confirmed to the charity. Free release will be issued "as time permits" and cannot be scheduled. It should post within 72 hours (during normal working hours), and a confirmation and story link will be provided by email. Optional services: For those wishing to send out a more traditional news announcement directly to editors at print and broadcast media venues, with premium reporting, free photo/logo, and extensive SEO features, those making a $100 or more donation may order either the Send2Press "Standard National" or "Extended National" plan for $100 off the normal rate card price. Full press release writing services are also available, optionally. All premium services are pre-paid. Formatting requirements: Free press release must be no more than 500 words in length and must include standard elements of all modern press releases including headline, dateline, body of news, and a media contact person by name/phone/email (contact info won't appear online with text). Release must use proper "attribution" which is the name of the person/company announcing the news clearly found in the text of first paragraph to make it clear WHO is issuing the news item, also known as the "news source." Anchor links around words/phrases not supported for free press release, and will have a limit of two URLs in the text. To view an example of a properly formatted release in MS Word format, click here. News we will not accept: Offer is limited to one free announcement of actual news (not advertorial, op-ed, faux news, legal matters, stock pumping, MLM, affiliate programs, or similar). For a complete list of "news we will not accept" please click here. Terms of Service: All Neotrope/Send2Press services, either free or paid, are subject to our Terms of Service (TOS). » Return to Starlight Children's Foundation Promotions Page		Neotrope/Send2Press 2010 PR Adoption Program Neotrope® is proud to be sponsoring a number of great and worthwhile charitable organizations in 2010, including The Starlight Children's Foundation. Established in 1983 by creative guru Christopher Laird Simmons (a member of PRSA and ASCAP), Neotrope is a privately held, 100% U.S.-based company involved in both brand marketing, but also entertainment publishing. As part of this "adoption" program, Neotrope provides pro bono PR consulting and news dissemination through its Send2Press® Newswire service with the intention of helping to raise the awareness of these non-profit organizations "doing good" on a national (and in some cases international) level. About Neotrope® Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors™, professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists. Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries. About Send2Press® Celebrating its 10th anniversary in 2010, Send2Press Newswire (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine® technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com. A special non-profit discount program is open to all charitable organizations: click here to learn more.

The tax deductibility of your contribution is limited to the amount exceeding the fair value of all goods or services that you received. In exchange for your contribution, you are receiving services from Neotrope with an estimated fair value that is equivalent to or greater than your contribution. Please consult your tax advisor for further information regarding your particular situation. Starlight Children's Foundation is a non-profit 501(c)(3) organization. Starlight Privacy Policy.

Starlight Children's Foundation is not offering the free release in exchange for a donation and is not receiving any incentive from Neotrope for this promotional event. Any and all donation receipts from Starlight relate only to the donation and Starlight Children's Foundation has no involvement with the offering or deliverables related to the press release services; specifically, donations are not payment for services to be rendered by a third party. The free offering has no actual cash value, cannot be sold or transferred, and no receipt will be provided for the free offering from Neotrope/Send2Press.

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